You’ve heard the stats. 68% of all mobile products end in failure.

That’s a daunting number, especially when you consider the extraordinary amount of brain power and capital mobile development attracts.

What do the elite 32% have in common?

The answer might surprise you.

The real secret to developing “fail-proof” mobile products isn’t avoiding failure, but integrating it into the development process itself. After all, failure’s inevitable. But not all failure is created equal.

Fail early. Fail fast. Fail cheap.

Failure is inevitable. But not all failure is created equal. Fail early. Fail fast. Fail cheap.

How?

By designing and developing a Minimal Viable Product. MVP for short.

The formula is simple: Build. Measure. Learn. Repeat. Or, to use language native to the lean movement: Pivot. Iterate. Assess.

Of course, the challenge to building a genuinely “fail-proof” MVP is the “M”: minimum. Scope creeps, features multiple, and expectations build. Slowly but surely a once gleaming nugget of functional brilliance gets encrusted in a shell of bloated mediocrity.

Don’t let it happen to you.