Interviews | Aug. 5, 2013
Video Interview with Style Me Perfect
Every woman - full time mother or career executive - wants to look good. Fashion savvy is essential to success. But it’s hard to find time to keep up on trends, much less the energy to whip up the perfect outfit for that upcoming event.
Fashionista to the rescue
Meet Carrie Johnson. Her friends have been coming to her for wardrobe advice for years. So Carrie decided to spread the love by creating Style Me Perfect (SMP), an online fashion hub that pairs busy women with personal stylists who create customized wardrobe solutions.
So Carrie decided to spread the love by creating Style Me Perfect, an online fashion hub that pairs busy women with personal stylists who create customized wardrobe solutions.
A responsive business
Carrie came to Creo as an entrepreneur with a plan but really no idea where to start. She knew they would need some sort of brand and web presence. SMP needed a visual identity and voice that would hold its own in the highly visual fashion world along with a responsive web experience that looks amazing whether you’re browsing at home on a laptop, an iPad during your lunch break, or in a store with your smartphone.
Carrie came to the right place. Before we could start making anything, we set in motion Persona documentation; an important step we take with clients who come to us with start-up businesses. With our guidance, SMP pulled together extensive personas for us to build target audience understanding, use-cases and wireframes around. Once the scope and these important building blocks were in place, we got started.
Rather than immediately starting on the full product vision, we find it is best to first create a minimum viable product (MVP) with a lesser scope. For example, Creating a landing page allowed us to validate the product with minimal investment from SMP. Depending on the success of the landing page we could easily gauge if it was beneficial to move forward with the website or if we needed to go back to the drawing board.
Rather than immediately starting on the full product vision, we find it is best to first create a minimum viable product (MVP) with a lesser scope.
We started SMP off with a brand and a landing page. Using client research and extensive fashion inspiration, we pulled together a classic, elegant mark through multiple iterations of sketches, design sessions and client feedback.
Once we had the perfect mark we built out a full visual language for SMP to communicate with, including a stark black and white color palette, hero copy in finessed typography and and some simple repetitive graphic elements to let the fashion imagery take center stage.
The landing page was very successful so we pressed on! Carrie’s idea was now validated and SMP was ready for a beautiful simple web experience to help streamline the process of connecting busy, fashion-hungry women with their personal online stylists. This included multiple styling package options and an extensive online questionnaire to ensure each woman's wardrobe needs were met thoroughly.
We continue this MVP process throughout the entire project using sprints. We keep the scope of each sprint very narrow and within a short timeframe. This allows us to reevaluate often, making changes in direction and scope as needed.
We continue this MVP process throughout the entire project using sprints. We keep the scope of each sprint very narrow and within a short timeframe.
Carrie saw a need and had a great idea of how to fill that need. She came to Creo and gave us the opportunity to make her dream a reality. Now, SMP has an active, fully functioning website that fields the fashion needs and wardrobe fancies of many women everyday. They have expanded, hiring new stylists from around the country. The hype that SMP has stirred up in the fashion world at large has got them in the doors of several fashion moguls, including InStyle and Glamour magazines.
The hype that SMP has stirred up in the fashion world at large has got them in the doors of several fashion moguls, including InStyle and Glamour magazines.
SMP started with an idea, and has built, step-by-step, into a thriving start-up. They recently launched Pocket Stylist for mobile and are in the beginning stages of a styling service called The Fine Fellow for men. We're thrilled with the success SMP has found through the MVP process, and are excited to continue partnering with them along the way.