Bliips Interview

Justin Jackson, co-founder of bliips, tells us about their new search engine, launching soon.

Transcript

Marcus
Okay, so I’m here at, well tell us the name of your company, your name and why this is the biggest thing at the Conference.
Justin
The reason it’s the biggest thing at the Conference is the scope and the reach of the company.
Marcus
Okay.
Justin
So the company is Bliips, we operate out of Bliips.com, that’s our domain, it’s pre-launch so we’re predicting to launch in about 60 days. What the service does is we combine the most significant data points for a business or profession across the Internet. The issue that we felt, as far as the Genesis of the project was, what are the things that a consumer would want to know about a business and what would they want to receive from a search engine? So our plan was to create the best search engine experience, better than Google, better than Yelp, better than any of the existing search engines. So, again it’s exclusive to businesses and professionals. What we have done is we have combined the high level information that you get from Google, which would be all your, just typical contact information, we’ve also provided your social media, Facebook and Twitter, it’s incorporated automatically and we’ve also provided a direct contact from the consumer to reach out to the business. We’ve also incorporated any deals or promotions the company might have. So the idea was, what is the best search experience and we believe we’ve done that. So, I can show you really quickly what this translates to from a visual standpoint.
Marcus
Okay. Tell us your name and your role in the company?
Justin
Sure. My name is Justin Jackson and I’m a Co-Founder.
Marcus
All right Justin. Is this your full time job?
Justin
It is not at this point. Eventually, that’s the plan.
Marcus
Okay. How large is the company in terms of people at this point?
Justin
Right now we have two. It’s myself and the other Co-Founder which is Ken Jackson. I’m actually an attorney, that’s my background. My brother is the technical brains behind it, so right now, that’s sort of the team, so to speak. We did have some Developers that we have worked with, with some of our seed money, but essentially the team that exists right now is just those.
Marcus
Okay and what are you guys hoping to accomplish by being at Launch Conference?
Justin
I think we’re looking forward to just networking, meeting some new people, meeting some people that might connect us either with strategic partners, some individuals we might integrate our product with, certainly investment money is something we’re looking for as well.
Marcus
Sure.
Justin
We would like to develop a mobile app, which again, most of our seed money has been utilized just for the Web product and we’re certainly looking forward to rolling out a mobile app as well.
Marcus
Okay. Do you want to give us a quick demo?
Justin
Sure.
Marcus
All right.
Justin
So, I bypassed the front page, so the front page is just your standard—two boxes, it will say find – business category – then near – then you enter in your location. So this would be the result of a search that was done for doctors near San Francisco. I filtered for social just to indicate, you know, how robust the application is and so this would be Curry Senior Center, it gives you your information that you typically find on Google, it provides any social media that they might have and so we’ve already brought in their Facebook page. If they had a Twitter page, that would have located the Twitter page as well. We also provide any deals they may have. This is just a sample to indicate the possibilities. The business itself would be able to integrate their own dealer coupon into it. As far as directions, it’s very simple you just click directions, you click print and it goes straight to your printer. For contact information, you would simply fill in the box, without going to the website, without looking for e-mail addresses; you’d send it straight to the business from our interface.
Marcus
Okay. So what’s your revenue stream here?
Justin
The revenue stream is really two forces. So, two of the tabs that I showed you, deals and contacts, would be what we call premium features. The idea behind the site is we’re going to drive traffic—we’re going to drive traffic by making as many features free for the consumer. They obviously want a good experience so we want to give as much as possible free. The deals and contacts, like I said, are the premium features and certainly we want to make the contact a premium feature too because we want the business to provide us the accurate e-mail address and also we want to make sure they want e-mail contact. Some businesses may not want e-mail contact. Those are two premium features. In addition to that, the deals feature allows for a business to disseminate the deals directly to the consumers who have selected that business as a favorite, so what we want is to get consumers to adopt the service as one of their primary business and professional search engines and so they’ll create a profile, they’ll select businesses that they like and as a new deal pops up, it will get automatically disseminated to that consumer, and so those are two of the revenue streams. The other stream relates to integration and API sales, so if you could imagine the data and the value of this data is great because it combines all the high level data that you really want to find if you are a consumer. And so, we’re looking to sell that data to other businesses who might have their own purposes for it or to other companies with websites that might want a particular integration of our visual data or of our map.
Marcus
Okay. If Bliips was a Super Hero, what would its super power be?
Justin
That’s a great question. Lightening.
Marcus
Lightening. Fast.
Justin
Fast, quick, powerful.
Marcus
All right and this is a B to C, right?
Justin
It is.
Marcus
And yet your revenue is going to come from the businesses who are going to subscribe, is that the model?
Justin
That’s right. It’s going to be business issue subscribed or, you know, like I just mentioned, some integration businesses or strategic partners.
Marcus
Right. Okay. What have you personally risked to start this business?
Justin
A lot of time. A whole lot of time, a whole lot of energy, I’d say some personal money. We do have an investor, but again, a lot of personal time and money has gone into this as well.
Marcus
Do you imagine doing this full time at some point?
Justin
Absolutely.
Marcus
Great, great, excellent. Thank you very much.
Justin
Thank you. Appreciate it.