Cloud2Health Interview

Lisa Fitzgerald, co-founder of Cloud2Health discusses their Continuous, Connected Healthcare platform.

Transcript

Marcus
What was your name and your company title?
Lisa
My name is Lisa Fitzgerald and I’m a co-founder with Cloud2Health.
Marcus
Awesome. So, can you kind of give us the rundown on what Cloud2Health is?
Lisa
Absolutely. Cloud2Health is where you can bring all of your health data to one place and make meaningful use of it. So you can bring in your health records from any doctors or hospitals that you’ve been to, as well as sync up any health and fitness apps that you already use and you can look at your dashboard, which will have all of that information and it will give you recommendation, based on your condition and based on what you are doing that day, any clinical trials in the area, any new updates through medical journals. It’s sort of your place to manage your health care.
Marcus
Interesting. And okay, how long has this startup been around?
Lisa
Two years.
Marcus
Two years?
Lisa
Yes.
Marcus
And you’re one of the co-founders?
Lisa
Yes. The other founder is a Medical Doctor and this is really his passion, empowering consumers to really take the reins of their own health care and wellness.
Marcus
Okay. If your startup was a Super Hero, what super power would it have?
Lisa
Oh, boy. I think our super power would be something like “all knowing,” like having the best information and we’re giving that out to everyone. So, I guess that’s sort of transparency in an information channel, yeah.
Marcus
Interesting. What’s your revenue model?
Lisa
Well, for the future, for our product development, our model would be a premium model, for a subscription, and we’re also hoping to be funded through targeted advertising, so, on our site, if you release some of your diagnoses, if you want those recommendations, you can also get notified, if there’s a new inhaler for your asthma and if Walgreen’s down the street is carrying it, so that kind of target advertising would also help sustain us.
Marcus
Okay. Is this your full time job?
Lisa
No, I actually run a medical clinic in Connecticut and this is what we’re sort of working on, on the side. The Doctor also works in the clinic. But it’s nice because we can pilot some of these ideas on our patients and they really like it so far. It’s a nice, convenient way for them to keep track of their own health records, so it keeps us grounded in the day to day workings of the medical world.
Marcus
Great. Great. What do you hope to accomplish by being out here at Launch Conference?
Lisa
Well, we’re really excited and we want to meet as many people as we can, spread the word about our company. We’d love to find other companies, you know, other health apps that we could work with. We want to sync up to as many apps as possible and really make it usable for consumers, but we’d also like to meet those that are interested in funding this type of technology and bringing us to the next level. Because we’re really, you know, we’re internally funded so far and it’s debt free, but it’s tough to get to the next level without some help, so we are looking for that as well.
Marcus
Yeah, would you say you’re—are you using an MVP approach with this product?
Lisa
I guess so, yeah.
Marcus
Okay. Okay. And so then, your background—what’s your background?
Lisa
My background is in health policy, personally.
Marcus
Okay.
Lisa
And I’ll be going to law school in the fall----
Marcus
Congratulations.
Lisa
Thank you. And I’ll continue working in health care law and that’s an important piece of all of these health care technologies, we want to make sure we are on the forerunning side of this and really seeing things ahead, with policy changes happening and health insurance companies are moving more into the wellness world also and maybe we can help push that back into focus for the consumer.
Marcus
I notice that you have like FitBit on your site and other validated kinds of data providers?
Lisa
Yeah.
Marcus
Who are you partnering with?
Lisa
Yeah, we are open to all—we are already working with Nike, we’ve synced up to FitBit already, we’re working with IBM as well, some of their health care technology workers are interested in our platform. But also the New York Health Information Exchange is interested in moving towards something like this to help coordinate communication between providers and consumers, so we could be looking at kind of molding this into really a nice secure messaging between providers and their consumers.
Marcus
And is there HIPPA data on the site then?
Lisa
Yeah, absolutely, yeah.
Marcus
Okay, and so you have to deal with the HIPPA Privacy Laws, I assume and all that?
Lisa
Yeah, the good thing is you’re in control of your whole record, it’s your property and you can release what parts of it you want to. So you can go section by section, diagnosis by diagnosis; if there are parts of this you want to keep completely private, you can do that; if you want to share, you know, your health and wellness status with your coach or your family member, you can do that as well. So, it’s really in your hands.
Marcus
Awesome. Very exciting. Thank you very much.
Lisa
Thank you.