EroGear Interview

Anders Nelson of EroGear discuss their wearable LED display system.

Transcript

Marcus
All right. Well, hi Anders. Tell us what your company is and what your role is in the company?
Anders
Our company’s called EroGear and we make the world’s most affordable, thin, wearable display platform.
Marcus
Can you give us an example of that?
Anders
Right. So if you’re in experiential marketing, they have lots of street teams that go out and they go and interact with people, you can gameify it and, you know, they’re there to spread a message, so by outfitting your crew with the flexible, light-weight, invisible radio panels, you can have them all—you can have them all networked, and display a message just like graphics, make a game out of it and really run your event.
Marcus
Interesting. How long has EroGear been around?
Anders
So we incorporated in 2009 and we’ve been working since 2008 and over the past 15 months, we’ve completely redesigned our system to be a much, much lower cost and we created a little code block that application developers can drop into their program and instantly be able to draw full images and video to our system.
Marcus
What’s your background?
Anders
My background is computer engineering.
Marcus
Okay.
Anders
So I’ve been doing consumer grade electronic hardware for the past four years or so.
Marcus
Okay. And how much have you risked to start this company?
Anders
Well, I’ve risked, I don’t know, my own savings, certainly. It’s all been bootstrapped.
Marcus
Okay. Do you do this full time?
Anders
I do this full time for—since 15 months ago, yeah.
Marcus
Great. I see we’ve got something behind us here, can you tell us a little bit about this? This is kind of interesting.
Anders
Yeah, so this is based on the system we developed back in 2008, so it’s a little bit more complex, but you have lots of flexibility in how you can size your video display. So this is running some promotional video stuff that we partnered with The DNA Lounge on. So The DNA Lounge is a local, San Francisco dance club and for their Halloween event, we created some sort of spooky animations and helped them market their brand.
Marcus
Very Cool. So, are you looking to sell to consumers, are you selling to businesses, do you create the—are you working with the manufacturer of the material? Just kind of tell us, where do you fit into this ecosystem?
Anders
So where we fit is, we want to be an original equipment manufacturer for the likes of experiential marketing companies, for sports apparel companies, cycling accessory companies and that sort.
Marcus
So you’d like to do a deal with Nike or with a big sports company that would use you guys and incorporate this technology into their existing brands?
Anders
Correct.
Marcus
Okay. And have you been able to strike any of those deals yet?
Anders
We’re still working on it. All of our time recently has been developing the new hardware and now that that’s running well, at the end of the week we’ll have our new flexible product in hand and that’ll be exciting. Right after that, yeah, we’re going to start knocking on doors and showing people what it can do.
Marcus
What are your goals for being here at Launch Conference this year?
Anders
So we’re looking to spread awareness of—that our system exists. Let people know what they can do with it, especially all the app developers around here, and also potentially run into some investors that will help us grow a team and make us a lot more efficient.
Marcus
Great. If your product was a Super Hero, what would its super power be?
Anders
Its super power would be, I would say, light laser eye blasting powers.
Marcus
Good enough. All right. Well, thank you very much.
Anders
Thank you.