Vuact Interview

Vuact tells us how their new platform measures audience engagement in real time.

Transcript

Marcus
Hey. How are you?
Mikko
Good, thank you. How are you?
Marcus
Good. So, tell us your full name and your company name.
Mikko
My name is Mikko Jarvenpaa, I’m from Vuact, I’m the CEO and Founder and we are a video engagement platform.
Marcus
All right. And, how long have you guys been around?
Mikko
We’ve been around under the wraps for a few months and we’re officially launching at this Launch Conference on Tuesday and that is tomorrow.
Marcus
Congratulations.
Mikko
Thank you.
Marcus
And is this your first startup?
Mikko
No, it’s not. No. It’s actually—I think it’s my third.
Marcus
Really?
Mikko
Yeah.
Marcus
What did you do before?
Mikko
My professional past comes from Google and then I worked with some startups with an accelerator back in Europe most recently.
Marcus
Okay. So give us an overview of Vuact.
Mikko
Sure thing. So what we do is we help viewers figure out what are the most interesting, most valuable parts inside of a video, so not just the full video, but what are the segments inside the video.
Marcus
Okay.
Mikko
And we do that with reaction analytics and also analytics of comments, Tweets, shares, that kind of stuff. So what we do is we do a reaction timeline of what the video contains so people can get like an immediate visual—visual into. So, here’s an example, this is our demo video that we actually just canned yesterday and Launch, but if you didn’t want to watch the whole thing and you just want to navigate to the funny chunk, you can see that that’s marked with pink over here so you could just go directly to that point and just watch the funny bit which in this case is worth seeing because it’s our product guy getting caked in the face.
Marcus
Ah, there you go.
Mikko
If you want to get more serious just navigate to the end to the more interesting bits. So, that’s what we do. We have different test cases. We can do customized reaction button sets, we also do, let’s say, here’s one of the examples, this is like a longer, half an hour long presentation video with slightly different reaction sets, with comments on the timeline to go with the content.
Marcus
Okay. Well, if Vuact was a Super Hero, what would be the super power that it embodied?
Mikko
Mind Reading.
Marcus
Mind reading? Very nice. Very nice. So, who is your perfect customer?
Mikko
Our perfect customer is, I think, anybody who creates long form valuable content, so online education is a big area for us, for example. So, an hour long lecture, let’s say, where people watch the whole thing, find some bits that they know they want to return to, for example, they want to mark those; find bits that they want to ask questions about, they’re confused about, that kind of thing. So, yeah, anything like that that we can add value to with our video metadata.
Marcus
And so how do you intend to go about getting in front of those customers?
Mikko
Things like this. Launching tomorrow, so we’ve had a couple of pilot customers. We did actually, we kind of hacked user acquisition by building our own open online course on prototyping recently.
Marcus
Oh, okay.
Mikko
We actually got really good traction on that so we used Vuact as the video player for the course and that worked really nicely.
Marcus
And where are you guys based?
Mikko
We’re based right here in San Francisco.
Marcus
And where do you hope to be in three months with this startup? Where do you hope to be?
Mikko
Oh. We’ve got three international pilot customers; we have approximately ten thousand customer accounts, at least, and we have either closed or are in—very far in, negotiations for financing.
Marcus
Congratulations. And last, what is your tech stack? What did you build on?
Mikko
It’s a lot of stuff in Java.
Marcus
Okay.
Mikko
So our tech team has a good pedigree in Open Source Java projects, so we’re building on top of Tapestry, for example, and a lot of the old player stuff is Java Script in the front of it, for example.
Marcus
Excellent. All HTML5?
Mikko
Yeah.
Marcus
Very nice. Well, thank you very much.
Mikko
Yeah, you’re welcome. Thank you so much.