If a brand exists without an app, does it make a sound?

Not "Cha-Ching!"

  • 21% of online holiday shopping will take place on a mobile device this year. That's up 110% from 2011.1

  • 1.2 billion smartphones will enter the market over the next 5 years.2 760 million tablets by 2016.3

  • Local advertising is the fastest growing mobile marketing segment and is expected to reach $2.8 billion by 2015.4

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  1. http://www.imobitrax.com/holiday-shopping-via-smartphones-and-mobile-devices-is-expected-to-increase-this-year
  2. http://www.forbes.com/sites/markfidelman/2012/05/02/the-latest-infographics-mobile-business-statistics-for-2012/
  3. http://blogs.forrester.com/frank_gillett/12-04-23-why_tablets_will_become_our_primary_computing_device
  4. http://www.biakelsey.com/Company/Press-Releases/110623-U.S.-Mobile-Local-Ad-Revenues-to-Grow-From-$404-Million-in-2010-to-$2.8-Billion-in-2015.asp