Northland
Pioneer College

optimization

The Challenge: Northland Pioneer College is located in northeastern Arizona amid beautiful high desert landscapes. They offer classes on four campuses, serving more than 13,000 students annually.

NPC asked for some SEO (search engine optimization) help, but got much more.

The Journey: We learned their business challenges through our discovery process and we’re able to quickly improve their web conversion rates. That means more visitors of their website taking action. How did CREO do it?

We started with an SEO “tune-up,” making it easy to find their website from popular search engines like Google. From there, we set up Google Analytics planning to track all measurable events back to real dollar amounts.

Then we trained their staff on how to use Google Analytics, assisted in integrating the public website with back-office systems to improve efficiencies, performed content audits, and improved new student enrollment processes through business process and user experience flows (a part of our discovery process). Overboard? Oh yeah. But NPC’s not complaining!

The Destination: Since working with NPC, conversion rates have steadily grown, traffic has increased and the bounce rate (the number of people who leave the site immediately) has decreased.

At CREO, we’re passionate about website improvements and optimization. One of the great innate values of websites is the ability to observe and adapt. We work hard to capitalize on this dynamic media.