Blue Dot Kids

identity/print

The Challenge: Blue Dot Kids is a new mother and child consignment store start-up located in Klamath Falls. This unique boutique prides itself in carrying high quality new and used apparel and gear for baby and mom. The challenge here was to develop a look that reflected there high quality brand positioning.

The Journey: The owners at Blue Dot Kids already knew they wanted something that utilized dots and swirls in a retro style. They gave us some ideas to kick-start the project, and we ran with it. We took them through the logo design process and came out with a logo they love. We followed up that with a brand extension board that showcased how this new brand of theirs can be reproduced on different applications, such as t-shirts and signage. We then worked with them to design and produce brochures and business cards to help their new company start off right.

The Destination: The store opened in early April 2011 and has been busy ever since. Customers have been very impressed by the store and the work we did with them, some asking if they are a franchise because of the high quality products and their professional branding. We have enjoyed being a part of this company’s journey and witnessing their success.