PULZAR

web/identity/print

The Challenge: Thai Petroleum and Trading Company in Thailand recently launched their new product line, PULZAR, and were in need of branding, packaging and an online presence to help the product stand out in a highly competitive market. Taking the client through our discovery phase, a set of goals were prescribed to help get after the brand and product line's top priorities. A matrix of objectives focused on consumer, media, dealer and wholesaler user needs was drawn up based off of the discovery process findings.

The Journey: Using client-disclosed consumer insights, the PULZAR logo and branding was determined through a series of ideations, sketching and client reviews. With a clear identity in place and branding guidelines established, the next step was to execute on a full product-line label and packaging system. The online user experience was then drafted, implementing the user needs matrix from the discovery phase. This was followed by the website design and development close on its heels. Testing and client reviews refined the online experience and led up to the concluding PULZAR website and brand launch.

The Destination: With a successful brand, product and website launch executed, we continue to support Thai Petroleum, hosting their PULZAR website and beginning project ground work on new innovations already coming down Thai Petroleum's pipeline. We look forward to partnering up on many exciting projects with Thai Petroleum for years to come.